It was in the Café Wha? that Chas experienced his divine moment. OK, he’d needed a bit of earthly persuasion but if a quality manager has any gift it‘s knowing it when he sees it and Chas was definitely top-drawer manager material. When Hendrix started playing Hey Joe, all the synapses in Chas’s head lit up like a pinball machine. Connections were made, plans crystallised, ambitions soared.
He said, “Jimi wasn’t known at all at this time but I hadn’t any doubt in my mind. To me, he was fantastic. I thought there must be a catch somewhere. Why hadn’t anyone else discovered him?”