Rubber dub dub

The shop was revamped again. The emphasis was now on fetish wear. Vivienne remembers Malcolm calling it ‘rubber wear for the office.’ There was the famous ‘T’ shirt with the two half-naked cowboys standing face to face, their dicks almost touching. Another had Snow White getting a seeing to courtesy of the Seven Dwarves. Adorning the walls were rubber masks, tit clamps, chains, whips and lacy petticoats. Chrissie Hynde was a walking advert for the newly dubbed SEX shop. “I began wearing all this stuff,” she said, like a rubber skirt, fish net stockings and these high heeled shoes… It was so hip and well thought out.”